Protomo Helsinki takes the new tool in business development
-Business Model Canvas is a very effective and practical tool in developing new business ideas and start-up firms’ everyday work. You have to think the value propositions and potential customers thoroughly . After these important issues it is easy to list the key resources of your firm or team. With this power, you realize the offering. And then you have to decide the right and best ways to distribute products or services. The next step can be the customer relationships and the model includes the sources of the earnings firm are collecting. The BMC clarifies the targets where money goes. This is the very simple and clear tool, doctor Marko Seppänen from the Tampere University of Technology taught the Protomo-teams.
- When the firm has the picture of its activities on the canvas, they collect the information about its partners. After this stage, the firm has a clear idea about its business environment. The canvas is very colourful and it is easy to interpret the results. Naturally, the final result needs many thinking and yellow or other colour post-its on the canvas, but finally the firm has a reliable base writing their business plan for starting real business, Seppänen convinced the Protomo-people.
We start immediately
-Aalto Protomo Helsinki starts immediately the Business Model Canvas-use. – We implement the model in our everyday work with starting teams and start-ups, Laura Ahtikoski and Seppo Rantalainen told in one voice. – The model is simple enough and it is a very clear method clarifying the ideas and its business reality. There have to be some potential and easily foundable customer segments with the need which can be seen. Our own training takes place on Wednesday 18th April. The researcher Mervi Rajahonka and her colleague go through the model together with our Protomo-teams. And we do the first canvas round with them. In this way, they get a real clear example of the model use.